Gestión de los Ingresos
Un enfoque de procesos de negocios Por Victoria Edwards – Vicepresidenta de Desarrollo Estratégico y Cofundadora de Buckhiester USA Inc. Como hoteleros, nosotros practicamos diariamente alguna forma de gestión de ingresos. Sabemos que en nuestro negocio de altos costos fijos y bajos costos variables,...
Read MoreHotel Recovery – Revenue Management Pricing Strategies
Post Pandemic Pricing Strategies for Hotels and Resorts Easy on the throttle! The Covid pandemic of 2020-2021 has brought the tourism industry to its’ knees. Individual hotel owners have lost millions of dollars, big brands, hundreds of millions and the airline industry with its’...
Read MorePost Pandemic Hotel Recovery – Revenue Management in 2021
Post-COVID Revenue Management – Have We Skipped a Generation of Revenue Managers? Today we are witnessing market extremes; those that have very little demand, and those that bizarrely have a ton of demand. With traditional market segments evaporating overnight, hoteliers cannot afford to wait...
Read MoreChange Management: Leadership in a Crisis
In times of crisis the ability to manage change is paramount. The hospitality industry is in uncharted waters now and for the foreseeable future. Those who are able to embrace and expertly manage change will navigate these troubled times with much more success. How...
Read MoreFijación de Precios Estratégica
Nuevas reglas para un juego antiguo Por Victoria Edwards – Vicepresidenta de Desarrollo Estratégico y Cofundadora de Buckhiester USA Inc. Una vez trabajé para un Gerente General quien decía con frecuencia que “nada ha cambiado en la industria hotelera desde que no había una...
Read MoreThe Business Intelligence Boom – Where is this Leading & Who Must Come to the Rescue?
Article for HITEC June 2014 Report As a revenue management specialist I am constantly reevaluating data sources and data sets. Long gone are the days of relying solely on market share reports, competitive rate shopping tools, and internal metrics to gauge performance and guide...
Read MoreThe Changing Role of the Revenue Manager – What Century is This?
Bonnie Buckhiester ([email protected]), a member of the International Society of Hospitality Consultants (ishc.com) & President of Buckhiester Management (Seattle, Vancouver) What exactly is the role of the Revenue Manager today? Tactician? Strategist? Mediator? Leader? Innovator? Software Expert? The truth is that today, ideally, the...
Read MoreHow Effective is Your Revenue Meeting?
It’s Wednesday morning, 10 am…the boardroom’s booked, the report packages are ready…the “usual suspects” enter the room to participate in this week’s revenue management meeting. The revenue manager has prepared the latest pick-up report, updated the rate shopping data, downloaded the STAR report and...
Read MoreHotel Revenue Trends
I recently attended two leading industry conferences and came away with a sense of awe, excitement, and trepidation. As a revenue management specialist I try to take time each year to attend the Hotel Sales & Marketing Association International’s Revenue Optimization Conference (HSMAI ROC)...
Read MoreTotal Revenue Management in the Year 2020 – A Futuristic View of Optimal Profitability
Hospitality Upgrade Article – April 2013 Everything evolves. Eventually, processes…procedures…practices…move to that next level – to that next elevation of innovation. Sometimes this movement is mind-boggling – like the biobot…a tiny hydrogel robot produced by a 3-D printer that is small enough to crawl...
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