The Business Intelligence Boom – Where is this Leading & Who Must Come to the Rescue?
Article for HITEC June 2014 Report As a revenue management specialist I am constantly reevaluating data sources and data sets. Long gone are the days of relying solely on market share reports, competitive rate shopping tools, and internal metrics to gauge performance and guide...
Read MoreThe Changing Role of the Revenue Manager – What Century is This?
Bonnie Buckhiester ([email protected]), a member of the International Society of Hospitality Consultants (ishc.com) & President of Buckhiester Management (Seattle, Vancouver) What exactly is the role of the Revenue Manager today? Tactician? Strategist? Mediator? Leader? Innovator? Software Expert? The truth is that today, ideally, the...
Read MoreHow Effective is Your Revenue Meeting?
It’s Wednesday morning, 10 am…the boardroom’s booked, the report packages are ready…the “usual suspects” enter the room to participate in this week’s revenue management meeting. The revenue manager has prepared the latest pick-up report, updated the rate shopping data, downloaded the STAR report and...
Read MoreHotel Revenue Trends
I recently attended two leading industry conferences and came away with a sense of awe, excitement, and trepidation. As a revenue management specialist I try to take time each year to attend the Hotel Sales & Marketing Association International’s Revenue Optimization Conference (HSMAI ROC)...
Read MoreTotal Revenue Management in the Year 2020 – A Futuristic View of Optimal Profitability
Hospitality Upgrade Article – April 2013 Everything evolves. Eventually, processes…procedures…practices…move to that next level – to that next elevation of innovation. Sometimes this movement is mind-boggling – like the biobot…a tiny hydrogel robot produced by a 3-D printer that is small enough to crawl...
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