About Buckhiester Revenue Management Solutions

Our story and background.

With extensive and multi-dimensional experience in travel, tourism and hospitality, Bonnie Buckhiester realized that incremental revenue growth was the key to overcoming high-fixed costs, low-variable costs, and the volatile demand cycles of the hotel business.

Although revenue management had been utilized effectively for years in other areas of the travel sector, the hotel industry as a whole had not yet fully embraced the discipline. With her desire to help hoteliers understand the benefits of focusing on revenue generation rather than cost containment as an effective way to grow their business, Buckhiester opened her company in 1995.

Today, Buckhiester Management is considered by industry experts as the company that sets the global standard in revenue management solutions including consulting and developmental education. Buckhiester consistently delivers 4 to 10+% top line revenue increases with potential to exponentially impact profit when recommendations and programs are followed. Buckhiester Management services become the catalyst to serious and sustainable change.


Hand moving a chess piece
How it all started.

Buckhiester Management set out on a mission to place revenue management within a context that hotel managers could easily adapt into their everyday management practices. Making yield management easier to understand and evolving a practical, systematic methodology created a number of “believers” out of previously skeptical senior management. As hotel professionals embraced the practice, they frequently asked if Buckhiester Management had any tools to make the process more efficient. It was out of this need that REVolution® was born.

Our Team

Bonnie Buckhiester Headshot

Bonnie Buckhiester – President & Cofounder

  • Extensive and multi-dimensional experience in travel, tourism and hospitality – founder & co-owner of Buckhiester Management
  • Senior management positions including Senior Vice President Operations for a major North American REIT (portfolio of 39 hotels), General Manager for two Radisson 4-diamond hotels, Executive Assistant Manager for two large, 4-diamond city-center Fairmont hotels
  • Strong background in automated systems and corresponding integration of yield tactics
  • Bachelor Degree from the University of Illinois
  • Certification in Revenue Management from Cornell University
  • Co-creator of REVolution® – a combination of interactive workshops, decision support tools, & coaching sessions) that enable those making the day-to-day decisions to deal effectively and efficiently with complex Revenue Management issues such as positioning, pricing, forecasting and electronic distribution
  • Guest speaker for annual General Manager conferences and Sales & Marketing conferences,
  • Workshop facilitator and guest speaker for North American hotel revenue management conferences (New Orleans, Boston, Chicago, San Francisco), HITEC, Hotel Investment Conference, Resort Hotel Association, HSMAI Revenue Management Strategy Conferences and regional meetings, Hotel Association of Canada, Lodging Conference, and America’s Lodging Investment Summit.
  • Chairman of the Board – International Society of Hospitality Consultants
  • Member of Hotel Sales and Marketing Association International &  the University of Illinois Alumni Association

Victoria Edwards Headshot

Victoria Edwards – Vice President Strategic
Development & Cofounder

  • More than 30 years experience in travel, tourism and hospitality – co-founder & co-owner of Buckhiester Management
  • Senior management positions include General Manager for both Marriott and Westin properties, senior manager with Delta Hotels and Fairmont Hotels & Resorts
  • Extensive experience in both the Rooms and Food & Beverage sides of the business – trained as a Chef and leads the Food & Beverage revenue management practice at Buckhiester Management
  • Bachelor’s degree (B.A. with honors) in Psychology from the University of Victoria, graduate diploma in Applied Linguistics and a professional culinary certification from DuBrulle French Culinary Institute
  • Creator of the REVRoadMap® business process and the online interactive REVRoadMap® Diagnostic
  • Co-creator of REVolution®, a comprehensive revenue management learning program and co-producer of numerous web-series about revenue management
  • Creator and Founder of ProfitCloud™ software the first hotel solution to integrate digital marketing and revenue management metrics
  • Facilitator and speaker at HITEC, ACTE Global Education Conference (Association of Corporate Travel Executives), Online Revealed Toronto, and Royal Hosts Annual General Managers Conference
  • Educational Chair – Board of Directors – Hotel Sales & Marketing Association International
  • Member of Educational Advisory Board – AHLA Educational Institute panel on Revenue Management Certification
  • Member of HTFP Association
  • Co-author of the industries first research whitepaper on Dynamic Pricing in the Corporate Market Segment

Loren Gray Headshot

Loren Gray – Digital Marketing Expert

Globally recognized hospitality expert for digital marketing, revenue generation, and sales

Loren Gray is an internationally recognized authority in the field of hospitality marketing and has appeared as an expert yearly at numerous national industry conferences spanning the hospitality and digital marketing industries. Gray has spoken on the topic at industry events across the US, in Canada, the Caribbean, China, Australia, and Europe. He has contributed to publications such as the New York Times, USA Today, Financial Times and the Wall Street Journal, and has had articles published in numerous trade journals. In addition to participating and chairing on numerous industry boards and organizations, Gray is a past chair of the Digital Marketing council of the Hospitality Sales and Marketing Association International (HSMAI). HSMAI recognized Gray as one of The ‘Top 25 Extraordinary Minds in Sales and Marketing’, and has served on the Board of America’s for HSMAI’s International Organization.

Matt Lusk Headshot

Matt Lusk – Senior Consultant

  • More than 15 years experience in travel, tourism and hospitality.
  • Certification in Revenue Management from Cornell University.
  • Significant experience at the property level in Revenue Management, Reservations Management, Front Office Management, Sales and Catering.
  • Strengths in Property Management Systems Technology (PMS), Customer Relations Management Systems (CRM) and Central Reservations Systems Technology (CRS).
  • Mid and Executive team level experience with Fairmont, Westin, Kor Hotels, including 3 new hotel openings at award winning hotels.
  • Vancouver 2010 Olympic and Paralympic Winter Games corporate hospitality housing contractor to manage and yield over 2,700 units of private accommodation.
  • Revenue structure implementation, forecasting, reporting needs development.
  • Team learning facilitator, coaching, training and incentivizing.
  • Certified in Revenue Management by the Hospitality Sales and Marketing Association International (HSMAI).
  • Founder and current Board Member of HSMAI, BC Chapter.

Get in touch with us, we’re easy to reach.

We are here to help your organization take a best-practices approach to hotel revenue and yield.

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