where to look for quality resources...
In the past it’s not been easy to find reliable reference material on the topic of revenue management in hospitality. But now there is a plethora of good information from a multitude of respected organizations and educational institutions. For example the Hotel Sales & Marketing Association International’s publications are widely utilized throughout the industry. For some time now HSMAI has led the industry in publishing expertly researched and authored studies on revenue management. At Buckhiester Management we encourage revenue management professionals to search out and use these respected studies.
In addition, universities such as Cornell, Florida International, Michigan State, Massachusetts U and Guelph University are just a few of the many highly respected institutions offering superb hospitality programs. Cornell University’s Center for Hospitality Research offers a newsletter with all manner of articles, white papers and research studies. One would be hard pressed to read and absorb the enormous amount of information available today covering the discipline of revenue management. If you are looking for reliable resources consider the list below.
They include, but are certainly not limited, to the following:
HSMAI Publications (in cooperation with other reputable companies)
Demystifying Distribution (2005) – by Cindy Estis Green
Defining Revenue Management – Top Line to Bottom Line (2006) – by Kathleen Cullen & Caryl Helsel
Profits and Pitfalls of Online Marketing: A Legal Desk Reference for Travel Executives – by Mike Heilbronner, Sue Heilbronner & Cindy Estis Green
The Travel Marketer’s Guide to Social Media and Social Networks: Sales and Marketing in a Web 2.0 World (2007) – by Cindy Estis Green
Demystifying Distribution 2.0 (2008) – by Cindy Estis Green
The Evolving Dynamics of Revenue Management: A Comprehensive Revenue Optimization Road Map for Hotel Owners, Operators & Practitioners (2012) – by Kathleen Cullen & Caryl Helsel
Distribution Channel Analysis: A Guide for Hotels (2012) – by Cindy Estis Green
In addition, the HSMAI website is a portal to innumerable articles, white papers and links to online resources related to the revenue management discipline.
HSMAI’s Revenue Management Webinar Series – an annual series of 10 webinars covering a broad range of revenue management related topics.
Cornell University – School of Hotel Administration
Cornell University – Center for Hospitality Research
Florida International University – Chaplin School of Hospitality and Tourism Management
Florida International University – Institute for Hospitality and Tourism Education and Research
Michigan State University – School of Hospitality Business
University of Massachusetts – Isenberg School of Management – Department of Hospitality and Tourism Management
Guelph University – School of Hospitality and Tourism Management