Buckhiester hotel revenue management
strategies to move the bottom line

our credentials

  principals team

Bonnie Buckhiesterbonnie buckhiester - principal

Extensive and multi-dimensional experience in travel, tourism and hospitality – founder & co-owner of Buckhiester Management

Senior management positions including Senior Vice President Operations for a major North American REIT (portfolio of 39 hotels), General Manager for two Radisson 4-diamond hotels, Executive Assistant Manager for two large, 4-diamond city-center Fairmont hotels

Strong background in automated systems and corresponding integration of yield tactics

Bachelor Degree from the University of Illinois

Certification in Revenue Management from Cornell University

Co-creator of REVolution® - a combination of interactive workshops, decision support tools, & coaching sessions) that enable those making the day-to-day decisions to deal effectively and efficiently with complex Revenue Management issues such as positioning, pricing, forecasting and electronic distribution

Guest speaker for Annual General Manager and Sales & Marketing conferences

Workshop facilitator and guest speaker for North American hotel revenue management conferences (New Orleans, Boston, Chicago, San Francisco), HITEC, Hotel Investment Conference, Resort Hotel Association, HSMAI Revenue Management Strategy Conferences and regional meetings, HITEC, Hotel Association of Canada, Lodging Conference

Member of the Board - International Society of Hospitality Consultants

Member of Hotel Sales and Marketing Association International & Alumni Association University of Illinois


Victoria Edwardsvictoria edwards – vice president, strategic development

More than 23 years experience in travel, tourism and hospitality – co-founder & co-owner of Buckhiester Management

Senior management positions include General Manager for both Marriott and Westin properties, senior manager with Delta Hotels and Fairmont Hotels & Resorts

Extensive experience in both the Rooms and Food & Beverage sides of the business – trained as a Chef and leads the Food & Beverage revenue management practice at Buckhiester Management

Bachelor Degree (B.A. with honors) in Psychology from the University of Victoria, graduate diploma in Applied Linguistics and a professional culinary certification from DuBrulle French Culinary Institute

Creator of the REVRoadMap® business process and the online interactive REVRoadMap® Diagnostic

Co-creator of REVolution®, the comprehensive revenue management learning product and co-producer of numerous web-series on the subject of revenue management

Facilitator and speaker at HITEC, ACTE Global Education Conference (Association of Corporate Travel Executives) ,Online Revealed Toronto, and Royal Hosts Annual General Managers Conference

Member of Board of Directors – Hotel Sales and Marketing Association International

Member of Educational Advisory Board – AHLA Educational Institute panel on Revenue Management Certification

Member of HTFP Association

Co-author of the industries first research whitepaper on Dynamic Pricing in the Corporate Market Segment