Buckhiester hotel revenue management
strategies to move the bottom line

yield management & hotel revenue management:
myth vs. reality

myth: Hotel revenue management creates demand.
reality: Hotel revenue management manages demand...i.e. once the phone is ringing...
myth: Hotel revenue management is just an overly complicated way of managing rates and stays largely tactical.
reality: Hotel revenue management is a structured business process which allows you to strategically manage demand throughout the year.
myth: Hotel revenue management is just discounting.
reality: Hotel revenue management is a business process designed to maximize revenue from each market segment.
myth: Hotel revenue management is a sophisticated computer or "black box".
reality: Hotel revenue management software is only one component of an overall yield management program.
myth: Hotel revenue management is only good in periods of high demand.
reality: Hotel revenue management is applicable in high, medium and low demand.