Buckhiester hotel revenue management
strategies to move the bottom line

Buckhiester Managemet: hotel revenue management & yield managementhotel revenue management & yield management:
the challenge


To de-mystify frequently misunderstood and underutilized hotel revenue management concepts

To be willing to forego "hand-me-down" solutions

To have the ability to respond quickly and decisively to rapidly changing market conditions

To ensure staff are exposed to the best yield management training and tools

To master the yield functionality of the many computer systems in hotel operation environments

To keep pace with the warp-speed of evolving distribution channels

To overcome traditional conflicts between sales/catering and operations

To leverage the convergence of demand creation, demand capture and demand management

To connect leading edge online marketing practices with revenue management strategies and tactics